Do you have started working on your holiday eCommerce strategy?
If not, it is high time to pull up your socks as the holiday season is just around the corner.
Thanksgiving, Christmas, Black Friday, and the winter holidays are the busiest time of the year, particularly for eCommerce stores. During this phase, the online sales double up for the brands because many eyeballs were staring at their internet-enabled devices to research gifts and grabbing good deals online.
Even with soaring competition and reduced organic reach, social media is still a powerful platform for winning the attention of your potential customers. But, without an effective social media promotion strategy, your business will not taste the flavor of success. You have to craft a solid eCommerce strategy for social media that can help you in achieving higher sales.
A Step-by-Step for Creating a Holiday E-commerce Strategy on Social Media
Here, you will read some smart steps for planning a holiday campaign for social media channels. Let’s take a deeper look into them:
Step 1 – Plan in advance
Always remember that success comes to those who start planning early. Sadly, when it is about crafting social media content for the holiday season, there are lots of companies which try to wing it at the last moment.
This enforces social media teams to become creative on-the-spot, but the results are not that pleasing.
Therefore, the first recommended step is to utilize a social media calendar and plan out the following things:
- Start and finish date of your holiday campaign
- Social media channels that you will use (Facebook, Instagram, Twitter, Pinterest, etc)
- Post frequency on these channels
Step 2 – Audit Your Competition’s Past Holiday Campaigns
Doubtlessly, there will be numerous content that is churning out from endless brands. Even though they are not your industry rivals, but you are competing against them to capture the attention of the audience. You can check out their eCommerce web design for the holiday campaign which they used to attract onlookers.
It is best to scope out your competitor’s strategy to get your hands on the information like:
- What type of content did they use to write?
- Do they create their own hashtags or use the existing ones?
- With the help of this, you can learn the following set of things:
- What strategy proved effective for them that you can deploy?
- What different you can serve to your audience which they have not seen before?
This will aid you in what step to take next.
Step 3 – Build a Clear Campaign Concept
Now, you have to think of a big idea that can leverage for a successful brand campaign. Try coming up with a key message (distinct) that you want to convey to your audience, so it will stick in their head faster that compels them to buy from you.
If you want to create something exceptional, then you should look for an angle that goes beyond a basic holiday campaign. For this, you should:
Give a proper name: You should do naming of your campaign so that you can include it in the post that you make.
Choose a tagline: Create a catchy five to six words tagline that instantly grabs the attention.
Create a hashtag: Hashtags are perfect for tying all the posts within one campaign together.
Step 4 – Opt for Products to Promote
If you own an eCommerce business, you definitely want to highlight your products. There are certain ways through which you can do this:
Seasonally-apt products: You should place products that customers might purchase in the winter season.
Top-sellers: You should highlight your best selling product to increase your business sale.
If you are not sure which products will fit into these categories, take help from someone in your business niche. They will surely instruct you in the best possible way.
Step 5 – Create Holiday-themed Content
Your customers will directly go from your social platforms to the product pages. So, it would be great to create a social campaign around those product pages, without building on your blog.
The people use social media to connect with their friends and family, not for shopping purposes. So, how will you acquire their attention? The best way to do this is that you can create fantastic content and start directing people from their instead. Through this, it becomes simple to make a sale as you are not stressing on social media alone.
You should follow the below-mentioned tips:
- Decide whether you will build a blog post, landing page, or a holiday sale product page.
- Create a blog post that highlights your products.
- Write a social media post for every product in that post.
To take things a step ahead, you can try using email opt-in form on your site so you can reach out to the customers easily even after the holiday season.
Step 6- Plan & Write Effective Post Content
To make your holiday campaign stand out from others, it is necessary to spend more time on creating an attractive content by infusing it with a seasonally apt hook.
Make sure that each post in your campaign that you create should have a reason for the existing one. It should clearly depict the purpose that it is intended to serve otherwise it is pointless to spend time in creating it.
Before penning down a post, you should know the following points:
- Which product or URL that your every post will going to promote
- Where it will fill chronologically in the campaign
So, these are some result-driven eCommerce strategies that you can implement this holiday season. If you have an eCommerce store, it is highly recommended that you should get started with the planning of your eCommerce campaign as soon as possible (if wanted maximum sales this busy season). By incorporating all the above tips, you can get the most out of your business this holiday season.
About The Author:
Tom Hardy is an experienced eCommerce strategist working at Sparx IT Solutions for a long time. He has helped many eCommerce businesses with an effective product promotional strategy. In his spare time, he likes to share knowledge on the latest eCommerce marketing trends.