Have you ever checked where your website or blog is getting listed in the search engines? On a specific keyword search on what you offer, if you are getting listed in the 50th or 100th page of the search engine, then there is no scope of your site being visited by anyone. Being a website owner or a blogger, your major focus should obviously be on your site’s ability to get indexed by the search engines quickly with top rankings. You need to adopt smart SEO (search engine optimization) techniques in order to achieve this goal and get repeated traffic from a large number of users.
However, the old method of adding a flock of keywords (hidden or visible) all over your pages to be crawled by the search engines and bring you on top will not work anymore. On the other hand, with the changing algorithms used by search engines in deciding the page ranking, this outdated approach of flooding the site with keywords can degrade your chances. Those who own a WordPress site or own a blog and want to get a higher search engine ranking, the effective usage of ‘tags’ should be considered and kept in mind.
A Brief Introduction To Tags
The major search engines like Google and Bing etc. are continuously upgrading their algorithms in order to beat the unsubtle attempts to deceive the tracking mechanisms and achieve search engine optimization (SEO). The basic objective of search engines on constantly updating the algorithms is to encourage the natural ranking procedures and provide the most accurate results to the users. However, SEO techniques are being updated on the basis of these changing algorithms. It has now given rise to the new generation search engine optimization technique with the usage of ‘tags’.
Tags are specific keywords for each page or article/post you create. These are usually words or short phrases of two to three words. Creating the right tags and adding the tags to exactly represent the essence of the page can increase the chance of improving the page ranking by leaps. This is regarded to be a genuine and natural practice in doing search engine optimization. So, tags are being purposefully sought after by the search engines as well as other Web 2.0 sites to get indexed. The leading search engines like Google concentrate on sorting them on the basis of relevance and popularity; however, some other sites do the sorting on the basis of date.
How Tags Work?
With the usage of proper tags, it is sure that you can get instant traffic to your site or blog. This can be achieved in multiple ways. You can get the traffic routed by finding out an empty or upcoming niche in the Internet space and make it your topic of focus. On the other hand, it is also possible that you can create fresh content for popular topics, but it is essential for you to use the tags appropriately and effectively to get desired results.
If you can rightly spot a void space related to any particular piece of information or a specific area, which is scarcely addressed, then there are high chances that you can become the No.1 in search engines in no time. You have to carefully develop the content and most judiciously do the tagging in order to achieve this goal. If you already own an established WordPress site, then putting in some extra effort to implement powerful tags to your articles can do wonders in increasing your site’s visibility.
WordPress Tag Support
In order to harness the power of tags in the most effective way, WordPress 2.4 is offering the much-anticipated full tag support as a built-in feature for the users to take advantage of. WordPress is providing enough tools to help the users enable the tags in pages and also on different pots. In the background, WordPress is treating the pages, content, as well as the posts in similar way in which a page is being treated as a custom post. This makes enabling the tags very simply.
You can simply tag your page and get it included in the tag cloud. With this update coming into practice, users no longer need to use any extra plug-ins to do the search engine optimization process in order to achieve better ranking.