Social media and web design go hand in hand when it comes to gaining a competitive edge in the market. The online market is intensely competitive, and if you do not transform web design with social media business pages, you will sink into oblivion in no time. Gone are the days when link building and the visibility of your brand depended on forums, online directories, lead magnets, and more. Social media has transformed web design leading to a boost in qualified leads and revenue. As a business owner, it is crucial for you to integrate the two to get better business and succeed in the market.

Improving web design with social media

Most consumers generally had a negative consumer experience when it came to the content and information of a business. There were fold ads, and consumers did not like them much. With the advent of long-form design on web pages, consumers got a better experience, and a lot of information and content started to be consumed.

Scrolling and swiping

In the past, visitors had to scroll down a website in order to get the information and access to the content sought. This was the only way they used to communicate their business message, and it appealed to those who had the time and patience to scroll down the web page and get the information sought. The result of the scrolling implied that websites were compelled to break down large content into small chunks of content, and multiple pages were created.

Responsive web design and its impact on businesses

With the advent of social media, things, however, did change. Thanks to the arrival of responsive web design, the content had to be re-aligned so that they could be viewed without hassles at all on mobile devices like tablets and smartphones. Both scrolling, as well as swiping, became an essential part of the consumer experience. With parallax design, business websites now keep their online visitors engaged on the site for a longer duration.

Thanks to the advent of visual content platforms like Instagram and Pinterest, consumers now are looking for more images and videos.

High-Resolution Images & Videos

Therefore, engagement on social media business pages has fundamentally changed the structure of content available online today. Businesses now have to post high-resolution images and videos for the success of content. They need to ensure these images and videos load fast on the consumer’s device as chosen, the scale of the content available visually should fit in the screen without hampering the positive user experience of the visitor and the installation of software plugins and the backend programming should function optimally so that the images load fast.

The key to success here is the website that has to be heavy on the server but light on the user end. This means it should load fast and give consumers a unique and rich user experience so that they keep on coming back to the site whenever needed.

About The Author:

Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes from like4like. He loves to travel, write and play baseball.